Condition Notes: The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear.
CONTINUE READING Tested Advertising Methods 1 min read
Item Tag: John Caples
Advertising Ideas John Caples Hardcover 1938 Advertising Museum Illus Signed
Copywriter John Caples wrote this book after his classic Tested Advertising Methods. This one has some of his ads with his commentary about how he came up with the ideas and why the ads worked. Signed by John W. Crawford (Advertising professor at Michigan State University) in 1938 when he donated this copy to the American Advertising Museum (which closed in 2014). Overall very good condition. Book dimensions: approx 12” x 9”