“Creating Demand: Powerful Tips and Tactics for Marketing Your Product or Service” by Richard Ott is a 1993 hardcover book that provides insights and strategies for effective marketing. With a focus on business and economics, this book offers valuable tips and tactics for creating demand for your product or service. Published by McGraw-Hill School Education Group, it is written in English and spans 250 pages. Whether you are a business owner looking to boost sales or a marketer seeking to increase brand awareness, this book offers practical advice and guidance on how to create demand for your offering.